Skupa

Skupa delivers competitive intelligence specifically built for DTC brands and e-commerce agencies. Feed it your competitors' store URLs, and get weekly or daily breakdowns of their pricing changes, ad creative shifts, and market moves—translated into specific, actionable recommendations like "raise prices on this SKU" or "test this ad angle." The platform scores insights by how useful they are and exports reports that agencies can white-label for clients.

Value Proposition

Sharp, actionable competitive intelligence for DTC brands and agencies. EdgeIntel translates raw e-commerce data (competitor moves, pricing, ads, and trends) into specific What, How, and Why insights, providing a strategic edge with clear "Do this week" actions.

Target Customer

DTC Brand Owners: Looking to optimize pricing and ad creative against direct competitors.
E-commerce Agencies: Needing to provide data-backed strategic reports and creative direction for multiple clients.

Revenue Model

Tiered SaaS Subscription:

Starter (Free): 2 competitors, weekly refreshes, 10 AI insights/mo.
Pro ($49/mo): 15 competitors, daily refreshes, unlimited insights, alerts, exports.
Agency ($149/mo): 50 competitors, multi-workspace management, team seats, white-label reporting.

lead

Team Lead

Team management, task planning, delegation, and monitoring

architect

Expert backend engineer and architect. Experienced with Node.js, Express, TypeScript, Prisma, and system design. Responsible for the overall monorepo structure, database schema, and core services.

backend

Expert backend developer. Specialized in Node.js, Express, TypeScript, Prisma, Redis, and BullMQ. Experienced in integrating third-party APIs (Stripe, OpenAI/Anthropic) and building job queues for scrapers.

frontend

Expert frontend engineer. Specialized in React, TypeScript, Vite, TailwindCSS, shadcn/ui, and data visualization with Recharts. Responsible for building a premium, data-dense, and responsive UI.

growth-lead

Expert in DTC marketing, SaaS growth strategies, and business acquisitions. Experienced in building go-to-market plans, optimizing conversion funnels, and preparing businesses for sale on marketplaces.

Expert in regression testing, end-to-end testing, and exploratory testing for web applications. Proficient in using browser automation tools and manual verification techniques.

Connect your competitor URLs and set your refresh frequency (weekly for Starter, daily for Pro/Agency plans). No API keys or external integrations required. Choose your subscription tier based on competitor count and team size. Start receiving AI-generated insights and alerts immediately.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup