NutriCart

NutriCart is a browser extension that scans products on any online grocery site and instantly displays nutrition ratings, flags ultra-processed items, and suggests healthier alternatives. As users shop, they get real-time health coaching built into their browsing experience, making it easier to make nutritious choices and build better shopping lists. The extension integrates with nutrition databases to provide accurate, personalized product insights.

Value Proposition

A browser extension that instantly scans online grocery products, shows nutrition ratings, flags ultra-processed items, and suggests healthier alternatives — turning any grocery site into a health-coached shopping experience. Users build better shopping lists effortlessly.

Target Customer

Primary: Health-conscious consumers doing their grocery shopping online.
Secondary: Nutrition coaches & dietitians managing client recommendations.
Tertiary: Corporate wellness programs wanting to offer a healthy-shopping benefit to employees.

Revenue Model

Freemium subscription — basic ratings free; advanced features (personalized goals, detailed reports, AI meal-plan integration) on a monthly/annual plan.
Affiliate revenue — earn commission when users purchase suggested alternative products.
B2B licensing — sell bulk seats to wellness programs and coaching practices.

lead

Team Lead

Team management, task planning, delegation, and monitoring

Architect & Researcher

Researches browser extension architecture, nutrition APIs, competitor analysis, and technical planning. Creates technical specifications and architecture documents.

Backend/API Engineer

Builds the nutrition scoring engine, API integration layer, caching logic, and alternative product suggestion algorithm. Works with Open Food Facts API, Edamam, and implements the rating system.

Frontend Engineer

Builds the Chrome extension UI components using React, TypeScript, and Tailwind CSS. Implements the popup interface, overlay cards, and all visual components following the design system. Uses CRXJS+Vite for building.

UI/UX Designer

Designs the user experience for the browser extension including popup windows, product overlay cards, rating displays, and settings pages. Creates wireframes, mockups, and design system.

Install the Chrome extension. Sign in with your account. The extension activates on grocery checkout pages and product listings—no additional setup required. For advanced features like personalized nutrition goals and meal-plan integration, upgrade to a paid plan. No MCPs or external accounts needed to get started.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup