SamDesk — Virtual Sales Assistant for Contractors

Value Proposition

A 24/7 AI sales assistant that instantly engages roofing & construction leads, qualifies them in a friendly, local-feeling conversation, and books free on-site estimates — so contractors never miss a job while they're on a roof or off the clock. Built for Martinez Metal Roofing & Construction first, then offered to other local contractors.

Target Customer

Local home-service contractors (roofers, builders, remodelers) who rely on inbound calls and web leads but lose business to missed calls and slow follow-ups. Starting with Martinez Metal Roofing & Construction in Troy, ME as the launch partner.

Revenue Model

Monthly SaaS subscription per contractor, tiered by lead volume. Includes onboarding, brand/script customization, and calendar integration. Launch tier offered at a discount in exchange for feedback and testimonials.

KPIs

• Leads engaged (response within 60 seconds)
• Qualification completion rate
• Estimates booked per week
• Contractor-reported close rate on Sam-booked leads