EstateFlow Business Plan (Revision 2)

Value Proposition

EstateFlow provides real estate agents with Pre-Qualified Appointments, not just raw leads. We eliminate the "cold" from cold calling by delivering leads that have already passed a 3-step AI screening process.

The EstateFlow Edge: We offer a 100% Response Guarantee. If a verified lead does not respond to an agent's initial outreach, we credit that lead back. We sell conversations, not just data.

Target Customer

• Solo Agents: Looking to stop wasting time on "tire kickers."
• Small Teams: Needing a predictable, high-intent pipeline.
• Boutique Brokerages: Focused on high conversion rates over sheer lead volume.

Revenue Model

• Starter Tier: $499/month for 10-15 Verified Leads.
• Professional Tier: $999/month for 25-35 Verified Leads.
• Enterprise Tier: Custom pricing for 50+ Verified Leads per month.

KPIs

• Lead Quality Score: % of leads that engage in a meaningful conversation with the agent.
• Cost Per Verified Lead (CPVL): Total spend divided by leads that pass AI screening.