Curated Finds

Curated Finds is a curation-driven online store that sells thoughtfully selected lifestyle, home, and accessories products to busy professionals and style-conscious shoppers. Instead of overwhelming customers with endless choices, the store curates a focused catalog of quality finds—researched and sourced by a dedicated curator—and presents them through a clean, modern storefront. Buyers get a trusted source for discovering great products without the friction of endless browsing.

The business model is straightforward: source products at wholesale rates, sell at retail markup (40–60% gross margin target), and offer incentivized shipping (free over a threshold). Success is measured by conversion rate, average order value, repeat purchase rate, and customer acquisition cost. The entire operation runs on a lean two-person team: a Product Curator who sources and describes products, and a Store Developer who builds and maintains the storefront using TanStack Start (React/Vite/Tailwind) with Stripe checkout integration.

Value Proposition

A curated online store offering a thoughtfully selected range of quality products — saving customers time browsing endless options by delivering only the best finds across lifestyle, home, and accessories categories.

Target Customer

Busy professionals and style-conscious shoppers (25–45) who value convenience and quality over bargain-hunting, and prefer a single trusted source for discovering new products.

Revenue Model

Product margin — buy at wholesale/dropship rates, sell at retail markup (target 40–60% gross margin)

lead

Team Lead

Team management, task planning, delegation, and monitoring

Product Curator

Researches, curates, and defines the product catalog for Curated Finds. Sources quality products across home, lifestyle, and accessories categories. Writes compelling product descriptions, defines pricing, and sources imagery. Outputs product data as structured files for the Store Developer to use.

Store Developer

Builds and maintains the Curated Finds online store using TanStack Start (React + Vite + Tailwind). Handles product pages, shopping cart, Stripe checkout integration, and all frontend/backend store logic. Publishes via `bun run publish` on port 3000.

Review the product catalog curated by your Product Curator—check sourcing strategy, pricing, and product descriptions.
Deploy the TanStack Start storefront by running bun run publish on port 3000.
Configure Stripe API keys for checkout.
Set up your tiered shipping thresholds (free shipping minimum, paid rates).
Launch and monitor KPIs: conversion rate, average order value, repeat purchase rate, and customer acquisition cost.
Use the Lead's task planning and delegation tools to coordinate curator sourcing and developer store updates.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup