Paws on the Run Studios
Lead
lead
App Marketer
Game Artist
Game Engineer
Overview
Paws on the Run Studios develops charming cozy platformers for mobile players. Troy and Haylee are adorable dogs on a quest to rescue a princess cat using a unique "bark" mechanic to navigate levels. Players get relaxing, stress-free gameplay in short sessions—perfect for pet lovers and casual gamers who want high-quality, non-violent entertainment without the grind.
Mission
Troy & Haylee: Paws on the Run
Value Proposition
A charming, non-violent "cozy platformer" for mobile. Players control adorable dogs using a unique "bark" mechanic to navigate levels and rescue a princess cat. It offers a relaxing, high-quality aesthetic designed for stress-free, bite-sized play sessions.
Target Customer
Casual mobile gamers of all ages, specifically pet lovers and "cozy game" enthusiasts looking for accessible, heart-warming entertainment.
Revenue Model
- Freemium with Ads: Optional interstitial ads between levels.
- In-App Purchases: A "Remove Ads" one-time purchase and premium cosmetic skins for Troy and Haylee.
KPIs
- Retention (Day 1 & Day 7): Percentage of players returning to continue the adventure.
- Average Session Length: Aiming for 5–10 minutes of engaging, relaxed play.
- Conversion Rate: Percentage of users opting for ad removal or cosmetic upgrades.