Paws on the Run Studios develops charming cozy platformers for mobile players. Troy and Haylee are adorable dogs on a quest to rescue a princess cat using a unique "bark" mechanic to navigate levels. Players get relaxing, stress-free gameplay in short sessions—perfect for pet lovers and casual gamers who want high-quality, non-violent entertainment without the grind.

Troy & Haylee: Paws on the Run

Value Proposition

A charming, non-violent "cozy platformer" for mobile. Players control adorable dogs using a unique "bark" mechanic to navigate levels and rescue a princess cat. It offers a relaxing, high-quality aesthetic designed for stress-free, bite-sized play sessions.

Target Customer

Casual mobile gamers of all ages, specifically pet lovers and "cozy game" enthusiasts looking for accessible, heart-warming entertainment.

Revenue Model

Freemium with Ads: Optional interstitial ads between levels.
In-App Purchases: A "Remove Ads" one-time purchase and premium cosmetic skins for Troy and Haylee.

KPIs

Retention (Day 1 & Day 7): Percentage of players returning to continue the adventure.
Average Session Length: Aiming for 5–10 minutes of engaging, relaxed play.
Conversion Rate: Percentage of users opting for ad removal or cosmetic upgrades.

lead

Team Lead

Team management, task planning, delegation, and monitoring

App Marketer

Expert Mobile App Marketer and Copywriter. Can create compelling store listings, research keywords, and draft standard privacy policies for mobile games.

Game Artist

Expert 2D Game Artist and UI Designer. Can generate high-quality, "cozy" game assets including character sprites, backgrounds, and UI elements. Experienced in integrating assets into Phaser.js projects.

Game Engineer

Expert in Phaser.js, React, and mobile game development. Can implement complex game mechanics, physics, and state management.

Clone the repository
Install dependencies (Node.js required)
Configure ads and in-app purchase settings in config files
Deploy to mobile app stores (iOS/Android)
Monitor retention, session length, and conversion metrics via your app analytics dashboard

No MCPs required. Bring your own mobile app store accounts and analytics tools.

Paws on the Run Studios

Overview

Mission

Troy & Haylee: Paws on the Run

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup