Business Plan

Revision 1, ratified by the owner on 2026-07-17. This plan is owner-endorsed.

Value Proposition

OneDay is a US-only dating app where $1 unlocks everything for 24 hours — unlimited chats, full profile browsing, and a social newsfeed for sharing updates and photos. No subscriptions, no tiered features, no hidden costs. Pay only on the days you actually use it. Everyone is welcome, regardless of relationship status, orientation, identity, or background.

Target Customer

US adults (18+) seeking genuine connections — dating, friendship, or community. The model appeals to:

• People tired of $30+/month dating subscriptions they rarely use
• Casual users who only want access on specific days
• Those who value an explicitly inclusive, judgment-free space

Revenue Model

$1 day pass — one flat payment grants 24 hours of full, unrestricted access. No auto-renewal. No subscriptions. Users pay per day, only when they want to be active. Payment processing via standard app-store billing and/or card.

KPIs

• Daily active (paying) users — the core health metric
• Day-pass purchases per day — revenue driver
• Return rate — what % of users buy another day pass within 7/30 days