Block Stars

Value Proposition

A block-building adventure game where kids explore, create, and play in a vibrant voxel world — but the playable characters are stylised, kid-friendly versions of famous football players. Each player comes with signature moves and celebration animations, blending the creative freedom of Minecraft with the excitement of football fandom.

Target Customer

Kids aged 6–14 who love both building games (Minecraft, Roblox) and football. Parents looking for a safe, creative, and screen-time-worthy game for their children.

Revenue Model

• Premium game purchase (mobile app stores, Steam, console stores) — ~$5–10 one-time
• Optional DLC packs — new football player characters, themed worlds (stadiums, World Cup arenas), and cosmetic items (kits, boots, emotes)
• Season Pass — monthly/bi-monthly content drops with new players and building items

KPIs

• Downloads & installs — growth in player base
• DAU/MAU — engagement and retention
• Average revenue per paying user (ARPPU)
• Session length & session frequency — are kids coming back to build and play?
• DLC conversion rate — % of players who purchase add-on content