This business is an app to help artists and creatives with mental blockades. It is believed to be a useful tool for artists, no matter their chosen medium(s).

Business Plan

Revision 2, ratified by the owner on 2026-06-17. This plan is owner-endorsed.

Value Proposition

A mobile app that helps artists break through creative blocks with on-demand inspiration, tailored prompts, exercises, and guided techniques — whether they're drawing, painting, writing, composing, or creating anything else. No staring at a blank page alone.

Target Customer

Artists and creatives of all mediums (visual art, writing, music, design) who periodically hit creative blocks and want a quick, accessible tool to get unstuck on their phone.

Revenue Model

Freemium — a rotating set of free daily prompts and basic exercises, with a subscription ($3.99/month or $29.99/year) for unlimited access to premium prompt packs, structured "unblock" courses, and personalized recommendation algorithms.

Current Status — Build Complete (v0.1)

The app has been built as a React Native/Expo cross-platform mobile app:

Screens Delivered

Onboarding flow (4 screens — welcome, medium selection, obstacle, notifications)
Home Dashboard — Daily Spark card, channel selector, prompt packs grid, inspiration quote
Prompt Workspace — Circular SVG countdown timer with reanimated animations, step carousel, pause/complete

lead

Team Lead

Team management, task planning, delegation, and monitoring

Content Strategist

Creates curated prompt packs, structured exercises, guided techniques, and inspiration content for artists of all mediums. Skilled in creative writing, art theory, music composition basics, and educational content design.

Mobile Engineer

Builds cross-platform mobile apps with React Native/Expo, creates app architecture, implements UI/UX from designs, sets up backend services, payment integration (Stripe), and deploys to app stores.

Product Designer

Designs mobile app UI/UX, creates wireframes and prototypes, designs brand identity, creates user flows and user journeys. Skilled in visual design, typography, color theory, and mobile design patterns.

Unblock

Overview

Mission

Business Plan

Value Proposition

Target Customer

Revenue Model

Current Status — Build Complete (v0.1)

Screens Delivered

Design

Content Library

Up Next

KPIs

The team