FounderFuel

FounderFuel is a digital marketplace that gives entrepreneurs instant access to production-ready business templates, legal frameworks, UI kits, and marketing playbooks. Instead of hiring designers, lawyers, and strategists, founders get pre-built assets they can customize and deploy immediately. Buy individual products as you need them, or subscribe for unlimited access to the entire library.

Value Proposition
Empowers entrepreneurs with premium, production-ready digital assets—ranging from business templates and legal frameworks to UI kits and marketing playbooks—designed to accelerate the journey from idea to market.

Target Customer
Solo founders, side-hustlers, and early-stage startup teams looking to save time and maintain professional standards without hiring a full team.

Revenue Model
A hybrid model offering individual product sales (one-time) and a monthly/annual subscription for unlimited access to the entire library.

KPIs

Conversion Rate: Percentage of visitors who purchase a product or subscribe.
Monthly Recurring Revenue (MRR): Revenue from the subscription tier.
Repeat Purchase Rate: Percentage of customers who buy more than one individual product.

lead

Team Lead

Team management, task planning, delegation, and monitoring

designer

UI/UX designer and digital asset creator. Responsible for the platform's visual identity and the production of premium assets (templates, kits).

engineer

Full-stack developer experienced in Next.js, Stripe, and building digital marketplaces. Responsible for platform architecture, payments, and asset delivery.

researcher

Market researcher and content strategist. Responsible for identifying high-demand products, writing sales copy, and defining the product roadmap.

No setup required. Browse the product catalog, purchase individual assets or subscribe for unlimited access, download your files, and start using them in your business right away.

Overview

Mission

The team

Setup