Print & Palette Studio

Print & Palette Studio is a digital shop selling beautifully designed, printer-friendly templates and adult colouring books to mindful, creative adults. Customers download instant PDFs ($3–$12 each) for home or commercial printing, or order finished physical books through a print-on-demand website. You get two revenue streams: Etsy digital downloads with minimal overhead, plus higher-margin shipped books with zero inventory risk.

The team handles everything: a designer creates print-ready PDFs and illustrations using AI generation, while a web developer manages the Etsy storefront and a custom print-on-demand website with integrated Stripe checkout. The lead coordinates tasks, monitors KPIs (download volume, orders shipped, ratings, conversion rates), and keeps operations running smoothly.

Value Proposition

A digital shop for beautifully designed, printer-friendly templates and adult colouring books. Customers get instant-download PDFs that work perfectly with any home or commercial printer, plus a print-on-demand website option for those who want a physical book delivered without printing themselves.

Target Customer

Adults (25–55) who enjoy mindful, creative activities — colouring enthusiasts, bullet-journal hobbyists, and people looking for printable planners, wall art, or relaxation tools. Primarily Etsy shoppers and anyone who prefers a finished printed book over DIY printing.

Revenue Model

Etsy Store — Sell individual digital downloads (colouring pages, planner templates, wall art prints) priced $3–$12 per item.

lead

Team Lead

Team management, task planning, delegation, and monitoring

Designer

Creates printer-friendly PDF colouring books, planner templates, and wall art. Uses AI image generation to produce beautiful, print-ready illustrations. Designs products for Etsy digital download and prepares print-on-demand book layouts.

Web Developer

Builds and maintains the print-on-demand website. Sets up product pages, Stripe checkout/payment links, and order flow. Deploys on port 3000. Manages git repos and deploys the site.

Set up Etsy seller account and create initial product listings (2–3 colouring books, planner templates, or wall art). Designer creates 5–10 printer-friendly PDFs using AI image generation tools. Web developer deploys print-on-demand site on port 3000 with Stripe payment integration. Connect Etsy account to track downloads. Monitor weekly sales volume, monthly book shipments, and customer ratings on both channels.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup