NeuroTrack
lead
Designer
Engineer
Strategist
Overview
NeuroTrack is a digital companion built for adults with ADHD who want to build stability and momentum without medication. It provides personalized structure through a momentum-building toolkit, progress tracking tied to your real goals, and an "anti-funk" community module for emotional regulation. Whether you're navigating a career change, going back to school, or just tired of feeling stuck, NeuroTrack gives your ADHD brain the scaffolding it needs to thrive—accessible design, low cognitive load, and strategies grounded in executive function research.
Mission
Value Proposition
A structured digital companion providing executive function support, momentum-building tools, and emotional regulation strategies tailored for ADHD minds to thrive without medication.
Target Customer
Adults with ADHD (diagnosed or self-identified) who are navigating major life transitions (new career, school) or seeking to improve daily stability through non-medical interventions.
Revenue Model
Subscription-based ($12/month) providing access to personalized structure builders, progress tracking, and an "anti-funk" community module.
KPIs
- 30-Day Retention: Percentage of users who stay active after the first month (critical for ADHD habits).
- Momentum Score: User-reported daily progress towards their specific career or life goals.
- Monitoring how many users drop off during "low" phases.