EquiTrack AI - Performance Horse Manager
CTO
engineer
Overview
EquiTrack AI is a performance horse management business built specifically for barrel racers, rodeo competitors, trainers, and performance horse owners. The business is designed around a five-agent AI team covering horse records and care, conditioning and performance, competition travel, expenses, and overall season organization.
Included is a polished, ready-built EquiTrack AI website with professional equine branding, customer onboarding concepts, the five-agent structure, dashboard experience, and veterinary safety positioning.
EquiTrack gives a buyer a strong foundation to continue developing into an AI-powered horse management product, subscription service, or equine technology business.
Your horses. Your season. One organized AI team.
Mission
EquiTrack AI
What we're building
EquiTrack AI is an AI-powered horse management service: a five-agent team (Performance Manager, Records & Care Coordinator, Conditioning & Performance Planner, Competition & Travel Coordinator, Expense & Performance Analyst) that keeps horse records, care schedules, conditioning plans, competitions, travel prep, expenses, and performance history organized for barrel racers, rodeo competitors, trainers, and performance horse owners — in practical, horse-person language. It is strictly an organizational tool: it never diagnoses injuries, prescribes treatment, or replaces a veterinarian, and anything medical is directed to the owner's vet.
Current focus
MVP: a polished, publishable marketing site for EquiTrack AI — tagline "Your horses. Your season. One organized AI team." — presenting the five agents, the onboarding + dashboard experience, and the safety commitment. This is the smallest thing a customer can see and act on now, and it's what the team builds first. When the site is done it publishes to the team's live URL; going live on a real host and custom domain comes after.