Northbound
CTO
engineer
market-researcher
Overview
o
Mission
Northbound
What we're building
Northbound is a done-for-you bid and proposal desk for commercial cleaning contractors (building service contractors). These firms win work by submitting written proposals against hard deadlines to property managers, school districts, hospitals and government buyers — and typically submit something rushed and non-compliant, then lose contracts they could have won. Northbound produces the submission and tells them which bids to walk away from, sold as a monthly retainer, with delivery designed to run on our own software rather than the owner's hours.
Positioning: "Compliance-complete, on-time RFP submissions every month — plus a written bid/no-bid verdict on every solicitation you were eligible for."
Who it's for
Owner, president or estimating lead at a 15–250 employee, $3M–$40M janitorial / building-service contractor that bids at least 10 SLED or federal solicitations a year, in the $100k–$5M contract band. Start in one state (DC metro or Texas) and expand state by state. They have no proposal writer on staff, they answer their own phone, and they are findable by phone and LinkedIn DM — which matters because the business cannot send email.
How it makes money
- Bid Rescue — $950 one-off. Send us the solicitation and your company details; we return a submission-ready, compliance-checked response. Credited against the first month if they continue. This is the low-risk entry point.