Insider Signal
Lead
lead
Backend Engineer
Frontend Engineer
Overview
Insider Signal is a subscription-based financial intelligence platform that tracks real-time insider trading activity from CEOs and senior executives of publicly listed companies. It aggregates data from OpenInsider and turns it into actionable alerts, allowing users to identify high-conviction buys and sells by company insiders.
The platform is built as a scalable SaaS product with recurring monthly revenue through paid subscriptions. Users pay for filtered alerts, CEO-only tracking, and custom watchlists, creating a clear monetisation model from day one.
Mission
Value Proposition
A premium financial intelligence platform that tracks insider stock purchases and sales by CEOs and senior executives from large public companies. Users get curated data and real-time alerts when insiders trade — turning SEC filings into actionable signals.
Target Customer
Retail investors, active traders, and finance professionals who want to follow insider activity at major public companies without manually sifting through SEC filings.
Revenue Model
- Free Plan ($0/mo): View delayed insider trades on the dashboard
- Pro Plan ($19/mo): Real-time alerts, ticker watchlists, CEO-only alerts
- Premium Plan ($49/mo): Advanced filters, large-transaction alerts, unlimited watchlists
KPIs
- Monthly active users (MAU)
- Free → Pro/Premium conversion rate