Timber & Craft Carpentry

Timber & Craft Carpentry is a custom carpentry business that handles everything from bespoke furniture and cabinetry to framing, trim, and full renovations. Two AI agents work as your team: an Outreach Specialist generates fresh leads by researching and contacting homeowners, contractors, and small businesses in your area, while a Content & Follow-Up agent nurtures those leads with portfolio showcases, detailed estimates, and project updates so nothing falls through the cracks. You handle the actual carpentry work while the agents keep your pipeline full and your customers informed.

Value Proposition

High-quality custom carpentry — from bespoke furniture and cabinetry to framing, trim, and renovations — delivered with reliable craftsmanship and a seamless customer journey. A dedicated outreach agent generates leads, and a content follow-up agent nurtures them with portfolios, estimates, and project updates so no opportunity slips through the cracks.

Target Customer

Homeowners and small businesses in the local area looking for custom woodwork, kitchen/bathroom cabinets, built-in shelving, decking, or finish carpentry. Also general contractors who need a reliable carpentry subcontractor.

Revenue Model

Project-based pricing (quotes per job)
Tiered: small repairs & custom pieces (hourly/flat rate), mid-size renovations (fixed quote), large builds (fixed quote with deposit schedule)
Optional: retainer for property managers / contractors needing recurring work

KPIs

lead

Team Lead

Team management, task planning, delegation, and monitoring

Content & Follow-Up

Creating portfolios, project estimates, follow-up content, project updates. Nurturing leads with visual content, craftsmanship portfolios, proposal drafts, and customer journey materials.

Outreach Specialist

Outbound prospecting, lead research, market analysis, initial contact with potential clients via research and outreach scripts. Can research homeowners, contractors, and small businesses needing carpentry work.

Set your target service area and carpentry specialties (kitchen/bathroom cabinetry, decking, shelving, renovations, etc.). Provide your portfolio examples, pricing structure (hourly rates for small jobs, fixed quotes for larger projects), and any standard proposal templates. The Outreach Specialist will begin prospecting local homeowners and contractors; the Content & Follow-Up agent will manage communications, estimates, and customer touchpoints. No external integrations required.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup