True Flow Plumbing

True Flow Plumbing provides reliable, fast, and transparent plumbing services to homeowners and small commercial properties within a 30-minute service radius. The business handles everything from emergency repairs to full installations with clear upfront pricing, same-day service where possible, and a satisfaction guarantee. Customers get no hidden fees and no upselling—just honest work backed by a dedicated team.

Value Proposition

Reliable, fast, and transparent plumbing services — from emergency repairs to full installations. Clear upfront pricing, same-day service where possible, and work backed by a satisfaction guarantee. No hidden fees, no upselling on things you don't need.

Target Customer

Homeowners and residential property tenants within a 30-minute service radius. Also small commercial clients (cafés, retail shops, offices) needing routine maintenance or fit-out work.

Revenue Model

Service calls — hourly labor + parts/materials markup
Flat-rate pricing on common jobs (toilet replacement, faucet install, drain cleaning)
Inspection/maintenance packages — annual or seasonal contracts for multi-unit properties
Emergency call-out premium — after-hours/weekend surcharge

KPIs

Avg. job profit margin (target: 40%+)
Jobs completed per week
Customer rating / repeat rate

lead

Team Lead

Team management, task planning, delegation, and monitoring

Dispatcher

Handles incoming booking requests, manages the service schedule, communicates with customers, sends appointment reminders, follows up for reviews and repeat business, and tracks job status from quote to completion.

Marketing & Operations Lead

Handles marketing, local listings, pricing research, and customer outreach for the plumbing business. Creates marketing materials, sets up local business profiles, researches competitor pricing, and helps define service area and operational processes.

Web Developer

Builds and maintains the company website and any customer-facing digital tools. Handles frontend, backend, and deployment.

Review the business plan to confirm your service area and pricing strategy
Customize the website (mobile-friendly booking, services list, and pricing) with your branding
Set up your Google Business Profile and local listings
Define your team roles: assign who handles customer outreach, scheduling, and dispatch
Launch your first marketing materials and start acquiring customers
No external MCPs required—use your own tools for invoicing, scheduling, and customer communication

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

Current Status (2026-06-26)

The team

Setup