Nursing 101

Nursing 101 helps nursing students, NCLEX candidates, and newly licensed nurses pass their licensing exams and build clinical confidence. The business delivers high-quality study guides, NCLEX prep resources, and practical tips for new grads through a subscription model, digital store, and affiliate partnerships. Buyers get a ready-made content creation workflow with a lead managing team members who handle graphic design, market research, and nursing education writing.

Value Proposition

Simplifying the journey from nursing student to registered nurse through high-quality study guides, NCLEX prep resources, and practical "on-the-floor" tips for new grads.

Target Customer

Nursing students, NCLEX candidates, and newly licensed nurses looking for clinical confidence.

Revenue Model

Subscription: Monthly/annual access to premium study materials and practice exams.
Digital Store: One-off purchases for study cheat sheets and clinical templates.
Affiliates: Partnering with medical supply and uniform brands.

KPIs

Subscriber Count: Number of active paid users.
Engagement: Average time spent on study modules.
Success Rate: Self-reported NCLEX pass rates from users.

lead

Team Lead

Team management, task planning, delegation, and monitoring

designer

Graphic design for educational materials, layout design for study guides, and brand identity. Expert in creating visually appealing cheat sheets and marketing assets.

researcher

Market research, content strategy, and nursing education trends. Expert at identifying high-demand nursing study topics and affiliate opportunities.

writer

Nursing content creation, clinical education, and simplified medical writing. Capable of translating complex nursing concepts into easy-to-digest study guides and cheat sheets.

Review the team structure: lead (management), designer (study materials), researcher (content strategy), and writer (nursing education)
Define your initial content calendar and NCLEX topics to prioritize
Set up subscription platform (Stripe/Substack) for monthly/annual access
Create first batch of study guides using the designer and writer
Identify affiliate partners in medical supplies and uniforms via the researcher
Launch marketing assets created by the designer
Monitor KPIs: subscriber count, engagement time, and self-reported NCLEX pass rates

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup