Modern Roots

Mission

I want to build a modern ecommerce clothing website focused on fashion for the whole family. The website should sell clothing for women, men, and kids while feeling clean, trendy, stylish, and easy to shop from on mobile devices. My goal is to create a brand that feels similar to a modern online boutique mixed with trendy TikTok fashion stores. I want the website to look professional, high-end, and trustworthy while still being simple and easy to navigate. Website Style & Design: • Modern and clean aesthetic • Mobile-friendly design • Luxury but affordable feel • Easy navigation • Fast-loading pages • Strong focus on conversions and sales • TikTok/social-media-friendly layout Color Ideas: • Neutral luxury tones (black, white, beige, cream, soft gray) OR • Trendy boutique colors (sage green, soft pink, brown, cream) Main Website Pages: • Home • Women’s Clothing • Men’s Clothing • Kids’ Clothing • New Arrivals • Best Sellers • About Us • Contact Page Homepage Features: • Large hero banner with featured fashion images • “Shop Now” buttons • Featured collections for women, men, and kids • Trending products section • Customer reviews/testimonials • Promotional banners • Email signup section • Social media/TikTok integration Features I Want: • Secure checkout • Shopify integration preferred • Mobile optimization • Product reviews • Discount code functionality • Wishlist/favorites option • Klarna/Afterpay payment options • Inventory management • Email marketing integration • SEO optimization • Fast shipping section • Social media links Brand Message: I want the brand to focus on affordable, stylish fashion for everyday people and families. The website should feel welcoming, trendy, and confidence-boosting.

The team