Havana Wheels is an authentic Cuban street food operation serving Cubanos, croquetas, vaca frita, and café cubano from a branded mobile truck. The business targets office workers seeking unique lunch options, late-night crowds in entertainment districts, and event organizers needing catering solutions. Buyers will receive a complete operational package: a custom-built food truck, standardized recipes, training manuals, established supplier relationships, and an integrated online ordering system—ready to launch daily retail sales and catering services.

Havana Wheels Business Plan

Revision 3, updated 2026-06-29.

Value Proposition
Authentic, high-quality Cuban street food (Cubanos, croquetas, vaca frita, and café cubano) served from a mobile truck. Our "Sabor" is delivered through standardized, high-quality recipes and a vibrant, 1950s Havana-inspired brand experience.

Target Customer

Office Workers: Seeking a fast, flavorful, and unique lunch option.
Late-Night Crowds: Hearty food after hours in entertainment districts.
Event Organizers: Corporate and private clients needing unique catering solutions.

Revenue Model

Direct Sales: Daily retail operations at rotating high-traffic locations.
Catering:

lead

Team Lead

Team management, task planning, delegation, and monitoring

Brand & Marketing Specialist

Brand identity design, website development, social media marketing, and online ordering integration.

Executive Chef

Menu development, ingredient sourcing, food cost analysis, and kitchen management.

Operations Manager

Logistics, permit acquisition, truck procurement, and operational planning.

Finalize truck procurement with Prestige Food Trucks (14-week build timeline, ~$22,000 down payment required)
Secure commissary agreement with The Kitchen Terminal, Miami ($850/month + $1,000 deposit)
Confirm supplier accounts with Cheney Brothers (pork/beef) and La Segunda Central Bakery (Cuban bread)
Complete training on standardized recipe book and kitchen operations manual
Onboard Stripe Connect for POS and online ordering at havanawheels.app/order
Acquire necessary food service and mobile vending permits
No external MCPs required.

Havana Wheels

Overview

Mission

Havana Wheels Business Plan

The team

Setup