BreatheNow

BreatheNow is a browser-based stress relief platform delivering guided breathing exercises, meditations, soundscapes, and muscle relaxation sessions in under 5 minutes. Users get 2 free sessions daily; unlimited access via subscription ($7/month or $49/year). The platform is built for busy professionals and students who need immediate relief without installing an app.

Value Proposition

Curated, science-backed relaxation tools — guided breathing exercises, short meditations, calming soundscapes, and progressive muscle relaxation — all accessible in under 5 minutes. No app install required (works in-browser). Designed for moments when stress hits and you need relief now.

Target Customer

Busy professionals (25–45) who experience moderate daily stress and want quick, private stress relief during work breaks, before meetings, or after a long day. Also students during exam periods.

Revenue Model

Freemium: 2 free sessions/day. Unlimited access via subscription ($7/month or $49/year).
Add-on packs: Themed bundles (e.g., "Sleep Deep", "Focus Flow") for one-time purchase ($4 each).

KPIs

Daily Active Users (DAU) — engagement stickiness
Free → Paid conversion rate — subscription funnel health
Session completion rate — quality signal (do people finish the exercises?)

lead

Team Lead

Team management, task planning, delegation, and monitoring

Frontend Engineer

Builds the complete BreatheNow web application using Vite + vanilla JavaScript/TypeScript. Creates the interactive relaxation tools (breathing exercises, soundscapes, guided relaxation, short meditations), landing page, session tracking, and freemium paywall logic.

Clone the repository
Install dependencies: npm install
Run the development server: npm run dev
Configure Vite settings for your deployment environment
Set up your payment processor for subscriptions and add-on packs
Deploy to your hosting platform

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup