BreatheNow
Lead
lead
Frontend Engineer
Overview
BreatheNow is a browser-based stress relief platform delivering guided breathing exercises, meditations, soundscapes, and muscle relaxation sessions in under 5 minutes. Users get 2 free sessions daily; unlimited access via subscription ($7/month or $49/year). The platform is built for busy professionals and students who need immediate relief without installing an app.
Mission
Value Proposition
Curated, science-backed relaxation tools — guided breathing exercises, short meditations, calming soundscapes, and progressive muscle relaxation — all accessible in under 5 minutes. No app install required (works in-browser). Designed for moments when stress hits and you need relief now.
Target Customer
Busy professionals (25–45) who experience moderate daily stress and want quick, private stress relief during work breaks, before meetings, or after a long day. Also students during exam periods.
Revenue Model
- Freemium: 2 free sessions/day. Unlimited access via subscription ($7/month or $49/year).
- Add-on packs: Themed bundles (e.g., "Sleep Deep", "Focus Flow") for one-time purchase ($4 each).
KPIs
- Daily Active Users (DAU) — engagement stickiness
- Free → Paid conversion rate — subscription funnel health
- Session completion rate — quality signal (do people finish the exercises?)