Spray Master Irrigation
lead
engineer
Overview
Spray Master Irrigation is a sprinkler system installation and repair business that runs on a transparent, online-first model. Customers can book quotes or repair appointments directly through the website, see all real customer reviews publicly displayed, and get diagnosed and fixed without phone calls or scheduling friction. The business generates revenue from one-time installation projects and recurring repair visits.
Mission
Value Proposition
Spray Master Irrigation provides professional sprinkler system installation and repair with full transparency. Every customer review is public, and booking a quote or repair is a frictionless online experience — no phone tag, no waiting.
Target Customer
Homeowners and property managers who want reliable irrigation — whether installing a new system or fixing an existing one. They value trust signals (real reviews) and convenience (online booking).
Revenue Model
- Installation projects: one-time, priced per job based on property scope
- Repair services: per-visit diagnostic + labour + parts
- Both flow through the online appointment funnel
KPIs
- Appointment bookings per week (split: quotes vs. repairs)
- Review volume and average rating displayed on site
- Booking-to-revenue conversion rate (how many appointments turn into paid jobs)