Faithful Goods

Value Proposition

Tasteful, high-quality Christian merchandise — apparel, accessories, and home goods — that lets believers express their faith in everyday life. Designs are modern and wearable (not kitschy), rooted in scripture and Christian symbolism, and made with quality materials.

Target Customer

Christians (teens through adults) who want to wear or display their faith in a way that feels authentic, stylish, and respectful. Primarily US-based, reachable via social media and church communities.

Revenue Model

• Direct-to-consumer e-commerce (website + social storefronts)
• Small-batch, print-on-demand or limited-run inventory to start
• Wholesale to church bookstores/gift shops at scale

KPIs

• Monthly revenue & orders
• Customer acquisition cost (CAC)
• Average order value (AOV)
• Repeat purchase rate
• Social engagement (shares, UGC, community growth)