fit-in

Value Proposition

A simple, daily system that combines habit tracking with personalized accountability — helping people build consistent routines around nutrition, exercise, sleep, and well-being. Users get gentle reminders, streak tracking, and periodic check-ins that turn good intentions into everyday actions.

Target Customer

Health-conscious adults (25–55) who know what they should do but struggle with consistency — busy professionals, new parents, or anyone who's tried self-tracking apps and dropped off after a few weeks.

Revenue Model

• Freemium subscription: Core habit tracking free; premium ($8–10/mo or $80–100/yr) unlocks guided habit programs, deeper analytics, and accountability coaching via in-app messaging.
• Optional add-on: 1-on-1 weekly coaching calls ($49/mo) for users who want human accountability.

KPIs

• Weekly Active Users (WAU) — engagement benchmark
• Habit completion rate — % of tracked habits marked done each day
• D7 & D30 retention — % still tracking after 7 and 30 days
• Premium conversion rate — free → paid
• Net Promoter Score (NPS) — user satisfaction