SiteScout

Value Proposition

A prospecting tool for web designers and agencies that replaces hours of manual Google Maps scrolling. Type in a city + niche (e.g., "Austin barbershops"), and the app pulls businesses from Google Maps, flags the ones with no website or a broken/outdated one, and auto-generates a personalized outreach pitch for each. End result: a ready-to-call lead list in seconds instead of hours.

Target Customer

• Freelance web designers who build sites for local businesses
• Small web/dev agencies doing SMB website work
• Digital marketing agencies selling website + SEO packages to local businesses

Revenue Model

Monthly subscription, tiered by lead volume:

• Starter ($29/mo): 50 leads/mo
• Pro ($79/mo): 200 leads/mo
• Agency ($149/mo): 500 leads/mo, multi-user

A free trial (10 leads, no credit card) to hook users in.

KPIs

• Monthly Active Users — are people sticking around?
• Leads per search — quality of results (too few = bad, too many noisy = bad)
• Trial → paid conversion rate — is the free trial compelling?
• MRR — the north star