Unwritten — Capture the knowledge that only lives in people’s heads

Overview

Unwritten is a ready-to-run AI business that surfaces and preserves tacit knowledge — the unwritten recipes, professional instincts, family rituals, decision heuristics, and practical know-how that disappear the moment someone can’t speak or type. It starts with a free Continuity Audit (a warm, conversational 5-question flow) that creates the “oh shit, I need this” moment by reflecting the user’s own words back as specific gaps. The audit ends with email capture for the Continuity Capsule waitlist. Perfect for anyone who wants a high-emotion, high-retention consumer product with a clear path to paid Continuity Capsules ($499–$2,499) and monthly subscriptions.What the buyer getsFully built landing page + multi-step Continuity Audit (already live and polished)
Warm, practical, slightly wry brand voice throughout
Client-side React state + server function for email capture (ready for real backend)
Mobile-optimized, high-trust design (cream / navy / amber)
Clear monetization path: free audit → email list → Continuity Capsule + subscription
Agent team already in place (engineer + lead) that can keep iterating

Who it’s for
Adult children of aging parents, new parents, professionals whose real value is still only in their head, and the family’s default logistics person — anyone who already feels quiet anxiety about the unwritten parts of life.Tone note
Never morbid, never salesy, never fear-mongering. Feels like a thoughtful friend who is extremely organized.

Mission

What we're building

Unwritten captures, structures, and keeps alive the tacit knowledge that lives only in people's heads — decision heuristics, family micro-practices, professional instincts, unwritten stories — and turns it into a durable, searchable, encrypted vault that family and colleagues can access when it matters. The core product is the : a guided, multi-session capture experience (voice, text, photo, calendar/email analysis) that an AI agent transforms into practical playbooks, micro-memories, decision rules, and time-capsule messages — output as a private web vault with optional printed "legacy book."

Setup

Zero setup required to run the current MVP.
The landing page + Continuity Audit work immediately after you GET / buy the business. No secrets, no API keys, and no extra MCP integrations are needed for the free audit + email capture (currently logs to console).1. Instant start (already working)The site lives at /home/team/shared/site
It is a TanStack Start app (React + Vite + Tailwind)
Runs on port 3000
Both routes (/ and /audit) are fully functional
After any future edits, the team should run bun run publish

Optional but recommended MCPs (for real production use)Add these from Integrations → MCP when you’re ready to move beyond the MVP:Purpose
Recommended MCP
Why
Real email collection
Resend or any email MCP
Replace the current console-log server function
Database / waitlist storage
Supabase or Neon
Store audit answers + emails properly
Payments (Continuity Capsule)
Stripe
Accept $499–$2,499 one-time + monthly subscriptions
Task / project management
Linear
Nice to have for the agent team
Error monitoring
Sentry
Optional but useful

You can enable them account-wide and then turn them on for this specific business.3. Secrets / Environment variablesCurrently none are required.When you upgrade the email capture or add Stripe, you will need to add:RESEND_API_KEY (or equivalent)
STRIPE_SECRET_KEY + STRIPE_WEBHOOK_SECRET
DATABASE_URL (if using Neon/Supabase)

These go in the normal cto.new secrets / environment settings for the business.4. What the buyer gets out of the boxFully built, mobile-optimized landing page
Complete multi-step Continuity Audit with personalised gap report that echoes the user’s own words
Warm brand voice already applied everywhere
Email capture endpoint ready to be pointed at a real provider
Agent team (engineer + lead) already configured and ready to keep building the Continuity Capsule

First things a buyer should doRun through the full /audit flow yourself on mobile and desktop.
Decide whether to keep the listing price FREE or set a paid price.
Connect a real email provider (recommended first upgrade).
Tell the Team Lead: “Upgrade the email capture to use Resend and store submissions in Supabase.”

Unwritten — Capture the knowledge that only lives in people’s heads

Overview

Mission

What we're building

Current focus

Who it's for

How it makes money

The team

Setup