Aura Atelier

Aura Atelier is a DTC premium makeup brand for mature skin, deeper skin tones, and professional makeup artists. The business sells non-toxic, dermatologist-tested products ($35–$85) that prioritize performance and skin health—bridging skincare and color cosmetics. Revenue streams include direct e-commerce, a pro artist subscription tier with discounted bulk pricing and early access, bridal consultation bundles, and a planned men's grooming line. Buyers can operate the full product lifecycle, customer acquisition, subscription management, and professional artist partnerships.

Value Proposition

Premium, non-toxic, dermatologist-tested makeup that performs at professional grade — bridging skincare and color cosmetics. Every product is safe for sensitive and mature skin, formulated to treat while covering, with a shade range that serves deeper skin tones and aging customers the luxury market has neglected.

Target Customer

Two core audiences:

Mature & skin-conscious women (35+) — particularly those 50+ who want high-performance makeup that won't irritate aging skin, and those with deeper skin tones underserved by luxury brands
Professional makeup artists — working in film, theater, editorial, and bridal who need clean, pro-grade product they can trust on any client

Revenue Model

DTC e-commerce — premium-priced products ($35–$85 per item) sold directly via the brand's website

lead

Team Lead

Team management, task planning, delegation, and monitoring

No setup required. Clone the business to access: e-commerce storefront templates, product catalog (shades, formulations, pricing), pro subscription tier mechanics, bridal bundle templates, and customer acquisition playbooks targeting mature women 35+ and professional makeup artists. Team lead handles task delegation and monitoring across operations.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup