Brim & Brand

Brim & Brand is a custom hat shop that handles everything from small orders (12 hats for a bachelor party) to large merch drops (500+ pieces for streamers). You offer fast turnaround, no huge minimum commitments, and high-quality embroidery or screen-printing on a range of blanks including dad hats, structured caps, trucker hats, and beanies. The business targets local businesses, sports teams, content creators, event planners, and streetwear brands looking for branded or custom apparel.

When you run this, you'll manage orders end-to-end: pricing based on order size and customization, handling customer outreach, coordinating with blank suppliers, digitizing designs, creating mockups, managing fulfillment timelines, and tracking repeat customers. Revenue comes from per-unit hat pricing plus setup fees, with volume discounts and upsells on premium blanks and custom packaging.

Value Proposition

One-stop custom hat shop for everyone — from a 12-hat order for a bachelor party to a 500-piece merch drop for a streamer. Fast turnaround, low minimums (no huge commitments), and quality embroidery or screen-printing on a wide range of blanks (dad hats, structured caps, trucker, beanies).

Target Customer

Local businesses & restaurants — branded caps for staff uniforms and retail merchandise
Sports teams & leagues — youth leagues, adult rec leagues, tournament swag
Content creators & streamers — merch for their audience (signature logos, catchphrases, inside jokes)

lead

Team Lead

Team management, task planning, delegation, and monitoring

Creative Designer

Hat design, embroidery digitizing, mockups, branding, social media visuals

Operations & Sales Lead

Supplier sourcing, pricing, order management, customer outreach, web presence setup, logistics

Supplier relationships: Source blank hat inventory and establish pricing with your main hat vendors.
Pricing structure: Set per-unit costs and setup/digitizing fees based on order size (12–48 units, 50–99, 100+).
Design templates: Build a library of mockup templates for common hat styles and embroidery placements.
Order process: Create a simple intake form or spreadsheet to capture customer design files, quantities, and deadlines.
No setup required for external platforms—all tools are internal team coordination and manual supplier/customer management.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup