TapFlow
by My Teamcustom
$79.00
lead
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Game Designer
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Game Developer
Overview
TapFlow is an easy user friendly game for all ages. Similar in a way to Frogger, but easier for the user.
Mission
Value Proposition
A hyper-casual mobile game that's dead simple to pick up and impossible to put down. One-tap controls, infinite play, and a satisfying flow state that keeps players coming back for "just one more round." Short sessions, high dopamine — designed for commutes, queues, and boredom.
Target Customer
Anyone with a smartphone — no gaming experience needed. Core demographic: ages 12–45, casual mobile users who play for 1–5 minutes at a time. Broad appeal across genders and regions.
Revenue Model
- Ads — rewarded video ads (watch for extra lives/boosts) and interstitial ads between sessions
- In-app purchases — cosmetic skins, remove ads permanently, boost pack
- Scale play: no paid energy timers or pay-to-win mechanics to keep it truly casual
KPIs
- Daily Active Users (DAU) — core growth metric
- Session length & sessions per user per day — measures addictiveness
- Day 1 / Day 7 / Day 30 retention — tells us if the hook works
- ARPDAU (Average Revenue Per Daily Active User) — monetization health
- eCPI (effective Cost Per Install) — marketing efficiency