Business Plan

Revision 5, updated on 2026-07-09. This is a team working update.

Value Proposition

A stroller engineered with a perfectly-sized, easy-access pocket designed specifically for sanitation essentials — paired with a line of company-made disinfecting wipes, hand sanitizers, and travel clean-up kits that fit like a glove. Traveling parents never fumble for supplies or deal with awkwardly-stuffed pockets again.

Target Customer

Traveling families with babies (0–3 years) — especially frequent flyers, road-trippers, city-dwelling parents on the go, and safety-conscious caregivers who prioritize hygiene while out and about.

Revenue Model

• Hardware (Strollers): One-time sale of the stroller itself — premium pricing for a purpose-built design.
• Consumables (Sanitation Products): Recurring revenue from refill packs, wipes, and sanitizers designed to fit the stroller's custom pocket. Sold via subscription or direct purchase.

KPIs

• Stroller units sold
• Consumables subscription attach rate / repeat purchase rate
• Customer acquisition cost (CAC)
• Net Promoter Score (NPS)

What We've Built (as of July 9, 2026)