Pitch & Pixel Studio

Value Proposition

Zero-risk, skill-first path to income: sell graphic design services to local contacts you already know (no ad spend needed), then productize your best work into digital templates on Etsy for passive, high-margin revenue.

Target Customer

Phase 1 — Service: YWM network, PPG Paints Arena, local churches, wedding vendors, and small businesses near you who need logos, social content, event flyers, or wedding stationery.

Phase 2 — Digital Products: Wedding vendors, church teams, small business owners, and content creators searching for Canva templates and design assets on Etsy/Gumroad.

Revenue Model

• Service income: Logo packages ($150–$300), social media retainers ($200–$500/mo), event graphics ($75–$150/project), wedding stationery ($100–$250)
• Digital products: Canva templates & graphic asset packs on Etsy ($0.20/listing) and Gumroad — 85–95% margins, no inventory or shipping
• Milestones: 2 retainer clients at $500/mo total by Month 2 → first Etsy products live Month 3 → 10+ listings by Month 5 → scaling toward $1.5K–$4K/mo by Month 10–12

KPIs

• Outreach velocity: Contacts texted/called per week
• Clients signed: Active retainers & project-based clients