Pay Day Countdown
lead
designer
developer
Overview
Pay Day Countdown is a mobile app designed specifically for FIFO, DIDO, and shift-based workers with rotating rosters. It eliminates the complexity of tracking multiple work swings and pay cycles by providing clear visual countdowns, automated reminders, and easy roster management. Workers get an accurate, at-a-glance view of when they're next on/off duty and when payday arrives—no more confusion about complicated shift rotations.
Mission
Value Proposition
A dedicated tracking app for FIFO workers that simplifies roster management and payday countdowns. It eliminates the confusion of complex shift rotations by providing clear visual countdowns and automated reminders for both work "swings" and paydays.
Target Customer
FIFO (Fly-In Fly-Out) workers, DIDO (Drive-In Drive-Out) workers, and shift-based employees with rotating rosters who need a reliable way to track their time on/off and upcoming pay.
Revenue Model
- Freemium: Core roster tracking and countdowns are free.
- Premium Tier: One-time purchase or small monthly subscription for advanced features like ad-removal, calendar sync (Google/iCal), and roster sharing with family.
KPIs
- Retention: Percentage of users who return each swing cycle (e.g., 2-week or 4-week retention).
- User Growth: Monthly increase in active users.