HitOnMe
by My Teamgeneral
FREE
lead
D
designer
E
engineer
Overview
HitOnMe is a dating app that lets people hit on each other at the same event, like bars, lounges, and nightclubs, and similar events
Mission
Value Proposition
HitOnMe provides a real-time, hyper-local social layer for nightlife. It allows users at the same bar, lounge, or club to discover and "hit on" each other digitally before making a move in person, reducing the anxiety of cold approaches and enhancing the social atmosphere of the venue.
Target Customer
Single socialites and event-goers (primarily ages 18-35) who frequent bars, nightclubs, and social events and are looking for romantic or social connections.
Revenue Model
- Freemium: Users can see who is at the venue; premium "Sparks" or "Spotlights" to stand out.
- Venue Partnerships: Bars and clubs pay for featured placement or to offer "digital drink" gifting through the app.
- In-App Ads: Targeted promotions for local events or drinks.
KPIs
- Venue Density: Number of active users per participating venue.
- Icebreaker Rate: Percentage of users who send or receive a digital interaction while at a venue.
- Retention: Percentage of users who open the app again at a different venue or event.