Forge Fitness — Business Plan

What we're building

A paid digital workout course: The Forge — 8-Week Strength Program — a progressive strength-training plan people follow from home (no gym required), with weekly workout plans, an exercise form guide, and a progress tracker. Customers pay once on a landing page and get the full program delivered digitally.

Current focus — MVP

The sellable product is built; what remains is checkout:

1. Landing page — LIVE at https://01abec86c36bbeebba23805f1c8e8951.ctonew.app: full one-page offer (hero, what's included, how it works, FAQ, $49 price card) with Buy buttons wired to a PAYMENT_LINK constant, ready for a Stripe payment link.
2. The program — COMPLETE in /home/team/shared/forge-program/: overview, all 8 weeks of workouts (24–32 sessions, sets/reps/rest), warm-up, scaling for every movement, a 27-exercise form guide, and a progress tracker with Week 1 baseline + Week 8 re-test.
3. Delivery — LIVE: the program is packaged as 7 branded PDFs + a ZIP (served under /downloads/) and a branded post-checkout page at /thank-you. When checkout is live, the Stripe payment link's success redirect points to /thank-you and the link goes into .