Closer

Value Proposition

A faith-centered platform that helps people deepen their relationship with Jesus through daily devotionals, guided Scripture reading, prayer prompts, community connection, and practical resources for spiritual growth — whether they're new believers or lifelong Christians.

Target Customer

• Primary: Christians (new believers, those returning to faith, or those desiring a deeper, more consistent walk with Jesus).
• Secondary: Church small groups, youth groups, and ministry leaders looking for structured content to share with their communities.

Revenue Model

• Freemium subscription — free daily content; premium tier for deeper studies, courses, and curated plans.
• Church/ministry licensing — bulk access for groups at a per-member rate.
• Donations — optional supporter model for those who want to keep content free for others.

KPIs

• Daily active users (DAU) and retention (30/60/90-day)
• Plan completion rate (% of users who finish a devotional or study plan)
• Conversion to premium (% of free users who upgrade)
• Community engagement (prayer requests shared, group interactions, testimonies submitted)