Calla
lead
engineer
Overview
Pause is a clinical-grade symptom tracker for women in perimenopause and menopause. It logs what period apps miss—hot flashes, sleep disruption, mood swings, brain fog, and HRT response—and generates a structured, doctor-ready report that turns vague descriptions into actionable data. Walk into your next appointment with real evidence of your symptoms and how your body is responding to treatment. No ads, no wellness fluff; just a clean tool built to make conversations with your doctor more productive.
The app works in two ways: log your daily symptoms on a 0–5 scale along with period tracking and HRT medication doses, then review trend data, symptom correlations, and a printable report to share with your healthcare provider. Free tier offers basic daily logging and 7-day trends. Paid subscribers ($9.99/mo or $59/yr) unlock full history, correlation insights, HRT dose tracking, and the doctor report generator.
Mission
Value Proposition
Pause helps women in perimenopause and menopause track symptoms that period-tracker apps ignore — hot flashes, sleep disruption, mood swings, brain fog, and HRT response — and turns that data into a structured doctor-ready report. The core promise: walk into your next appointment with real data, not vague descriptions. No ads, no wellness fluff, just a clean clinical-feeling tool that makes medical care better.
Target Customer
Women ages 45–60, split into two segments:
- Early perimenopause — irregular cycles, unexplained symptoms, no treatment yet. She needs a way to log what's happening and show her doctor patterns she can't articulate on the spot.