Sprout & Play

A fun interactive learning game for kids. That helps them learn while having fun at the same time. Parents can join in as well. Also provides printouts for kids to work on with help.

Value Proposition

Interactive, screen-based learning games designed for babies (ages 0–24 months) that support early cognitive, motor, and sensory development — curated by child-development experts, safe for even the shortest attention spans, and designed to be played with a parent.

Target Customer

New parents and caregivers who want to support their baby's development through play but don't have time to research what works. Also, daycares and early-childhood centres looking for a structured, age-appropriate activity library.

Revenue Model

Subscription ($4.99/month or $49/year) — unlimited access to the full game library, new games added monthly
Free tier — 3 sample games, ad-supported, to let parents try before subscribing
Parent pack ($9.99 one-time) — printable activities + guides that complement the digital games

KPIs

Monthly Active Users (MAU) — babies aren't the ones clicking, so measured as parent sessions
Trial-to-paid conversion rate — target >5%
Average session time — 5–10 mins is healthy; under 2 mins = not engaging

lead

Team Lead

Team management, task planning, delegation, and monitoring

Creative Developer

Game/interaction design for babies, touch-based UI, animations, sound design, visual design for infant-friendly interfaces. Builds the interactive games and ensures they are age-appropriate, engaging, and sensory-safe for babies 0-24 months.

Lead Engineer

Full-stack web development, project setup, devops, Stripe/payment integration, user auth, responsive web design. Builds the Sprout & Play web app using modern frontend tech (Vite/React), sets up hosting, CI/CD, payment flows, and user accounts.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team