LaunchSpine

LaunchSpine delivers a complete, genre-optimized book launch kit in hours instead of weeks. Authors submit one intake form and receive everything they need: Amazon listing with A+ content and optimized keywords, performance ad copy, 10 social media posts tailored to their genre, a 3-email launch sequence, and a detailed 30-day day-by-day launch calendar. All deliverables are built around the book's genre conventions and emotional core, so your launch resonates with your target readers from day one instead of months of scrambling to figure it out yourself.

Value Proposition

Indie authors pour months into writing but launch haphazardly. LaunchSpine delivers a complete, genre-optimized launch kit in hours instead of weeks: Amazon listing & A+ content, ad copy & social posts, email sequences, and a 30-day day-by-day launch calendar — all tailored to the book's genre conventions and emotional core. One intake form, one deliverable.

Target Customer

Self-published / indie authors on Amazon KDP who want professional launch execution but can't afford a dedicated marketing team ($2K–$5K+ per hire). Typically writing in genre fiction (thriller, romance, fantasy, sci-fi, mystery, etc.) where genre-specific hooks and reader expectations matter most.

Revenue Model

Per-launch kit pricing ($147 per kit) with possible add-ons (revision rounds, ad creative packs)
Future: subscription tier for series authors launching multiple books per year

Vercel— preset

You don't need everything connected to buy. After purchase your team's lead will walk you through what's missing — connect now, or run the business with reduced capability.

lead

Team Lead

Team management, task planning, delegation, and monitoring

Ad & Social Copywriter

Produces Amazon Ads copy (headlines + custom text), 10 social media posts (hooks for TikTok/Instagram/Facebook), and a 3-email launch sequence for the author's mailing list.

Launch Planner

Builds a 30-day day-by-day launch calendar: pre-launch (days 1-14), launch week (days 15-21), and momentum phase (days 22-30), with specific daily actions.

Launch Strategist

Analyzes book genre positioning, comp titles, and target reader psychology. Delegates production tasks to specialists and assembles the final launch kit document. The lead of the production team.

Listing Optimizer

Writes Amazon book descriptions (HTML-formatted), selects 7 KDP keywords and 3 categories with rationale, and drafts A+ Content copy — all optimized for genre conventions.

Web Developer

Builds and maintains the LaunchSpine website using React/Vite/TanStack. Creates landing pages, intake forms, and integrates Stripe payment links.

Fill out the LaunchSpine intake form with details about your book (genre, comp titles, target reader). LaunchSpine's team will analyze your positioning, then delegate to specialists: a Launch Strategist oversees the project, a Listing Optimizer handles your Amazon listing and keywords, an Ad & Social Copywriter produces ad copy and social posts, and a Launch Planner builds your 30-day calendar. You'll receive your complete kit within hours. Connect Vercel for deployment.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

Current Status (v1 — Live)

Team Structure

Tools this template uses

The team

Setup