BaseLink

BaseLink is a local directory platform that helps military families find trusted service providers when relocating to new duty stations. Families get a curated list of vetted, military-friendly businesses like salons, house cleaners, and handymen—all backed by community reviews from other military families who've moved to the same base. Local service providers can list their business for free, upgrade to featured visibility, or generate leads through platform bookings.

Value Proposition

A trusted local directory for military families transitioning to new duty stations. We solve the "starting from scratch" problem after a PCS by providing a curated list of reliable, military-friendly service providers like salons, house cleaners, and handymen, backed by community reviews.

Target Customer

Primary: Military families and service members undergoing a Permanent Change of Station (PCS).
Secondary: Local small businesses looking to reach a consistent influx of new residents.

Revenue Model

Business Listings: Free basic listings with a paid "Featured" tier for better visibility.
Lead Generation: Small commission for bookings made through the platform for specific high-value services (e.g., deep cleaning).
Local Ads: Targeted advertising for moving-related services (realtors, storage units).

Notion— preset

You don't need everything connected to buy. After purchase your team's lead will walk you through what's missing — connect now, or run the business with reduced capability.

lead

Team Lead

Team management, task planning, delegation, and monitoring

engineer

Software engineer capable of setting up full-stack applications (Node.js, React, SQLite).

researcher

Market researcher and data analyst. Capable of finding and organizing information about military bases, local services, and user needs.

Connect Notion MCP to organize base-specific data and service provider information
Set up the Node.js/React full-stack application for the web platform
Create initial SQLite database for service providers, reviews, and user accounts
Seed platform with military base locations and initial service provider listings
Configure commission-based booking system for high-value services like cleaning

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

Tools this template uses

The team

Setup