ProspectWorks

Value Proposition

We find, qualify, and deliver warm sales leads for B2B service businesses (agencies, consultancies, IT services, professional services). Clients skip cold outreach and get a pipeline of ready-to-engage prospects — saving their sales team hours of research and outreach per week.

Target Customer

Small-to-mid-sized B2B service firms (5–50 employees) that sell high-ticket services ($5k+ contracts) and lack a dedicated SDR or prospecting function. Vertical focus initially on digital agencies, IT consultancies, and managed service providers.

Revenue Model

Monthly subscription tiered by lead volume:

• Starter — 20 qualified leads/month — $997/mo
• Growth — 50 qualified leads/month — $1,997/mo
• Scale — 100+ qualified leads/month — $3,497/mo

Each lead includes company name, key decision-maker contact, tech stack/relevant signals, and a personalized outreach angle.

KPIs

• Leads delivered per week (per client)
• Lead quality score (% of leads that client's team engages with)
• Net new monthly recurring revenue (MRR)
• Client churn rate (monthly)