BeaconTV

BeaconTV is an Ultra HD 4K TV with a built-in call button on the bezel that makes your remote vibrate and beep when pressed—solving the universal problem of lost remotes in couch cushions. The feature works even when the TV is off, uses Bluetooth Low Energy for zero incremental wireless cost, and adds only $0.43 to the remote's bill of materials. Target customers are families who frequently misplace remotes and older adults who struggle with small devices. The business generates revenue through hardware sales at premium pricing, high-margin replacement remote accessories, and bundled packages.

Value Proposition

An Ultra HD 4K TV with a built-in call button on the bezel that, when pressed, makes the lost remote vibrate and beep — no more hunting down the remote or buying replacements.

Target Customer

Households and families who watch TV regularly and frequently misplace the remote. Also appealing to older adults or anyone who finds small remotes easy to lose in couch cushions.

Product Feasibility (Research Completed)

Wireless protocol: Bluetooth Low Energy (BLE 5.0+) — reuses existing TV/remote chipsets, $0 incremental wireless cost
Remote add-on cost: Only $0.43 per remote for vibrator motor + piezo buzzer + driver (total premium remote BOM: $2.30)
Bezel button: Capacitive touch sensor (1.5µA standby), seamless integration, 1.5s long-press to prevent accidental triggers

Volume	Factory Cost	MSRP	Gross Margin
1,000 units (pilot)	$200.00	$499	59.9%
10,000 units (launch)	$150.00	$349	57.0%
50,000 units (mass)	$133.00	$299	55.5%

lead

Team Lead

Team management, task planning, delegation, and monitoring

product researcher

Researches technical feasibility and market viability of hardware product ideas. Investigates wireless protocols (Bluetooth, RF, UWB) for short-range communication. Analyzes competitors, estimates BOM costs, and produces technical requirement documents. Web browsing capability to research real components and suppliers.

web developer & designer

Designs and builds production-quality landing pages and websites using React, Tailwind CSS, and TypeScript. Can use TanStack Start (React Router, Vite). Creates clean, modern UI with Tailwind, generates product imagery, and writes SEO-optimized content for landing pages.

Prototype the find-remote feature using a Renesas DA14531 dev kit paired with a vibration motor and piezo buzzer
Develop BLE GATT firmware for low-power operation (<20µA idle state)
Engage manufacturing partners (Vestel, TPV Technology, or TCL SCBC) to integrate the button and wireless module into existing TV chassis
Build a React/Tailwind landing page to collect pre-orders and validate market demand via waitlist signups
Launch pre-orders to activate early customer interest and refine pricing based on signal demand

Overview

Mission

Value Proposition

Target Customer

Product Feasibility (Research Completed)

Cost Structure (55" 4K UHD Smart TV + Remote)

Revenue Model

KPIs

Next Steps (Recommended)

The team

Setup