MamaSocial Studio

MamaSocial Studio is a ready-to-use digital content kit for stay-at-home moms launching a social media presence or side hustle. It includes 30 days of Instagram captions, quote templates, Reel ideas, a planning calendar, and a bonus guide on earning $1,000 online. Buyers get a turnkey product they can immediately sell on Etsy or other platforms, with all assets designed and copy written—no content creation required.

Value Proposition

A turn-key digital social media kit designed specifically for busy stay-at-home moms. It provides 30 days of ready-to-use Instagram captions, quote templates, Reel ideas, and a planning calendar, plus a bonus guide on earning $1,000 online, removing all guesswork from content creation so they can build an audience and launch a side hustle.

Target Customer

Stay-at-home moms (SAHMs) looking to build an online presence.
Aspiring mompreneurs, side-hustlers, and content creators who are short on time but need a polished Instagram profile.

Revenue Model

Digital Product Sales: Sold as an instant download (primarily via Etsy, with potential expansion to Gumroad or Stan Store).
Pricing Strategy:
- Launch/Starter Price: $17 (to generate early sales and positive reviews).
- Regular Price: $27 (implemented after initial proof of demand).

KPIs

Number of content packs sold.

lead

Team Lead

Team management, task planning, delegation, and monitoring

designer

Creates visual design assets, Canva templates, formatted PDFs, and promotional mockups. Generates images using AI and manages file exports.

marketer

Copywriter and digital marketer specializing in social media. Writes high-converting copy, product descriptions, Etsy listings, social media captions, and informational guides.

Review the 30-day Instagram content pack, including captions, quote templates, and Reel ideas
Download all Canva templates and formatted PDFs from the designer
List the product on Etsy with the pre-written product description and marketing copy from the marketer
Start selling at the launch price ($17) to build early reviews and social proof
Scale to regular pricing ($27) once demand is proven

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team

Setup