VitalCycle

A health and wellness simple app that reset itself after a week.

Value Proposition

A beautifully simple health & wellness tracker that resets every Monday — no clutter, no overwhelm. Users log daily habits (sleep, water, exercise, mood, nutrition, etc.) and get a clean weekly snapshot with trends, streaks, and actionable insights. The "weekly blank slate" design keeps motivation high and prevents the guilt spiral of a missed day.

Target Customer

Health-conscious individuals (18–45) who want to build consistent wellness habits but find existing trackers either too complex (too many inputs) or too gamified (lose track after missing a day). Early adopters: iOS/Android users active in wellness subreddits, Strava, MyFitnessPal communities.

Revenue Model

Freemium — core tracking (5–7 core metrics, weekly summaries, trends) is free
Premium subscription ($3.99/mo or $29.99/yr) — unlimited metrics, custom categories, CSV export, deeper analytics (correlations, streak history, monthly/quarterly reports), dark mode

KPIs

Weekly Active Users (WAU) — the core engagement metric
Day-7 retention — % of users still tracking on day 7 (first full weekly cycle)
Free → Premium conversion rate
Daily tracking completion rate — avg % of tracked metrics per user per day

lead

Team Lead

Team management, task planning, delegation, and monitoring

Backend Engineer

API development (Node.js/Express or Fastify), database schema design and management (SQLite/Turso/PostgreSQL), authentication (JWT, OAuth), REST API design, cloud infrastructure, data migration, user management, webhook integration, and server-side business logic. Proficient in TypeScript, Prisma/Drizzle ORM, Zod validation.

Designer

AI image generation from text descriptions, creating app icons, splash screens, and mobile app assets. Proficient with generating PNG assets at various required sizes (1024x1024, 1242x2436, etc.) and configuring them in Expo/React Native projects.

Mobile Engineer

React Native (Expo) development, mobile UI/UX implementation, client-side state management, local SQLite storage, app navigation and routing, push notifications, gesture handling, and cross-platform build configuration. Proficient in TypeScript, Tailwind/NativeWind, and component-driven design.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team