MonthSaver

Value Proposition

A simple, customizable savings tracker that focuses on one thing: hitting monthly savings targets. Users set a monthly goal, log what they've saved, and watch their progress fill up. No complex budgeting, no account linking — just a clean goal tracker that keeps you accountable month by month. Built to be personalized: custom goal names, category colors, and adjustable targets.

Target Customer

People who want to build a savings habit but find apps like YNAB or Mint overwhelming. Freelancers with variable income who plan savings month-to-month. Anyone saving toward a specific goal (emergency fund, trip, big purchase) who wants a lightweight, visual way to stay on track.

Revenue Model

Freemium with a one-time Pro unlock ($9.99):

• Free: One active savings goal, basic progress tracking, monthly history.
• Pro: Unlimited goals, custom categories & colors, data export (CSV), yearly overview, and goal reminders.

KPIs

• Monthly active users — are people sticking with it?
• Goals created per user — signals engagement depth
• Goal completion rate — % of monthly targets hit; the core success metric
• Pro conversion rate — % of free users upgrading