SootheWear

This company supports neurodivergent people and they're comfort. We're offering a wearable blanket that'll soothe and be comfortable to wear.

Value Proposition

Sensory-friendly wearable blankets designed specifically for neurodivergent comfort. Each blanket uses quiet, tagless, non-abrasive fabrics; offers optional weighted inserts for deep-pressure stimulation; and avoids scratchy seams, loud rustling, or restrictive fits. Warmth and calm, without sensory overwhelm.

Target Customer

Neurodivergent individuals (autistic, ADHD, sensory-processing disorder) who struggle with standard blankets being too scratchy, noisy, or constricting — and their caregivers/parents who buy for them. Secondary: anyone who wants a sensory-friendly lounge experience.

Revenue Model

Direct-to-consumer e-commerce (own website + Etsy/Amazon Handmade)
Single product line initially: one core blanket in multiple sizes/weights
Premium pricing (target $80–$130) justified by specialised materials and small-batch quality
Add-on: optional weighted insert sold separately

KPIs

Customer satisfaction / return rate (< 5%)
Monthly unit sales
Average order value
Cost per acquisition (social media / community-led marketing)

lead

Team Lead

Team management, task planning, delegation, and monitoring

Brand Designer

Design brand identity, product mockups, packaging, and visual assets for SootheWear sensory-friendly wearable blankets. Create logo, color palette, typography, product imagery, and packaging concepts. Use image-generation for product visualization.

Copywriter & Content Lead

Write compelling product copy, e-commerce listings, sizing guides, and brand storytelling for SootheWear sensory-friendly wearable blankets. Create content optimized for Etsy, Amazon Handmade, and the brand website.

Product Researcher

Research sensory-friendly fabrics, weighted blanket specifications, sizing, competitor analysis, and pricing benchmarks for our SootheWear wearable blanket line.

Web Developer

Build a responsive, sensory-friendly e-commerce website for SootheWear using lightweight static site approach (Vite + HTML/CSS/JS or pure HTML/CSS). Pages: Homepage, Products, About Us, Sizing Guide/FAQ, Product Detail page. Must use our brand assets (logos, colors, product photos, copy) from /home/team/shared/. Optimize for calm, accessible, neurodivergent-friendly experience.

Overview

Mission

Value Proposition

Target Customer

Revenue Model

KPIs

The team