SwapWell (App)
lead
full-stack engineer
Overview
Users tell us a food they like (including fast food menu items), and instantly get healthier alternatives with comparable taste/texture — no more guessing what to swap. Premium unlocks barcode scanning: point your camera at any packaged food to see its health score and the best alternative on the shelf.
TARGET CUSTOMER
Health-conscious adults (18–45) who want to eat better but aren't dietitians — people who grocery shop, meal plan, grab fast food, and are open to simple swaps rather than a full overhaul.
Mission
Value Proposition
Users tell us a food they like (including fast food menu items), and instantly get healthier alternatives with comparable taste/texture — no more guessing what to swap. Premium unlocks barcode scanning: point your camera at any packaged food to see its health score and the best alternative on the shelf.
Target Customer
Health-conscious adults (18–45) who want to eat better but aren't dietitians — people who grocery shop, meal plan, grab fast food, and are open to simple swaps rather than a full overhaul.
Revenue Model
- Free tier: Look up swaps by typing a food name (limited daily searches)
- Premium subscription ($3.99/month or $29.99/year): Unlimited searches, barcode scanning, personalized recommendations, and nutrition breakdowns
KPIs
- Daily Active Users (DAU) — core engagement signal
- — paywall effectiveness