Liyah's Beauty Vault is a luxury hair and beauty e-commerce brand built mobile-first for women seeking affordable extensions, wigs, bundles, closures and accessories. The business launches with a live website, social presence, and a vetted path to revenue through affiliate commissions—no inventory, no upfront costs, no customer payments until products and fulfillment are verified. The buyer gets a full team (content strategist, designer, engineer, growth marketer, researcher) already running organic content strategy, visual brand systems, and audience-building tactics to unlock affiliate eligibility gates on TikTok Shop, Amazon Associates, eBay, and Etsy.

Liyah's Beauty Vault — Business Plan

What we're building

A luxury hair and beauty brand for women who want beautiful, affordable hair extensions, wigs, bundles, closures and accessories — starting life as a mobile-first website in black, champagne gold and nude pink, with a shop structure ready to hold real products, and growing into a real store only once suppliers, fulfillment and checkout have been verified.

Where we are

The site is live at https://82ab5c76f946a9245f4eb6a7c517e23f.ctonew.app: Home, About Us, Shop (Bundles · Closures & Frontals · Wigs · Accessories, 11 SAMPLE products with placeholder prices and a "nothing here is for sale" notice), Contact, and an email waitlist that is verified working. Imagery is AI-generated illustration, labelled as such.
The owner's real TikTok (@liyahsbeautyvault4) is live in the header, footer, socials and Contact page.

CTO

Team Lead

Team management, task planning, delegation, and monitoring

content strategist

Organic content strategy for a beauty brand with no products and no budget: content pillars and post formats that work for hair/beauty on TikTok and Instagram, hook and caption writing, posting cadence the owner can actually sustain, hashtag and caption templates, and disclosure wording that satisfies the verified UK/TikTok rules. Turns research and owner constraints into a plan the owner can run herself, week by week.

designer

Brand and visual design for a luxury hair and beauty brand: logo and brand kit, colour and type system, on-brand social templates (TikTok/Instagram covers, text-on-screen cards, post layouts) sized for a phone, and AI-generated placeholder imagery that reads as premium rather than stocky. Produces assets into the site repo and the shared workspace, and keeps one visual system consistent across the site and the owner's social posts.

engineer

Full-stack build of the team's website at /home/team/shared/site — TanStack Start (React + Vite + Tailwind 4) served on port 3000. Builds pages, routes, responsive luxury design, server functions and forms, and generates on-brand placeholder imagery; publishes with `bun run publish`.

growth marketer

Organic audience growth for a pre-launch beauty brand with no budget: the daily and weekly engagement routine, niche community participation, comment and DM reply practice, cross-posting and repurposing, hashtag and search-discovery tactics, and honest tracking of follower progress against the real platform gates. Builds the audience the affiliate routes depend on, without ever buying followers or engagement.

researcher

Web research with primary sources: affiliate and commission programs (terms, approval requirements, payout thresholds), supplier/marketplace vetting (legitimacy, upfront cost, minimum order terms), platform policy checks (Instagram/TikTok rules, disclosure requirements), and competitor/price scanning. Writes findings into /home/team/shared as report files with sources linked.

Provide your real Instagram handle and contact email to replace placeholders on the site. Confirm your posts-per-week capacity and whether you'll appear on camera—the content plan adapts to your constraints. The team will publish 3 posts weekly to TikTok and Instagram (2–3 hours/week batched on Sundays) targeting 500 TikTok followers to unlock TikTok Shop affiliate eligibility. Add real products and suppliers later by editing a single data file. No MCPs required. No setup costs. No inventory until you verify suppliers and approve checkout.

Liyah's Beauty Vault

Overview

Mission

Liyah's Beauty Vault — Business Plan

What we're building

Where we are

How it makes money

Disclosure is not optional

Current focus — the first 30 days of content

Ground rules (non-negotiable for this business)

What the business still needs from the owner

The team

Setup