Holbox Whale Shark Experience
lead
marketing
operations
researcher
Overview
Holbox Whale Shark Expeditions offers premium, eco-conscious whale shark tours departing from Holbox Island. Guests choose between shared premium tours (up to 8 people at $215/person) or private charters (up to 10 people at $1,950). Every tour includes a biologist guide, professional gear, park fees, gourmet catering, and a focus on sustainable wildlife interaction. The business targets Casa Tom Tom hotel guests and luxury eco-tourists seeking intimate, locally-led experiences with expert naturalists who understand both the whales and the delicate ecosystem they inhabit.
Mission
Holbox Whale Shark Expeditions - Business Plan
Value Proposition
High-quality, eco-conscious whale shark tours departing from Holbox, offered as a premium experience for guests of Casa Tom Tom and visitors seeking an intimate, local perspective on the island's most famous natural wonder.
Target Customer
- Primary: Guests of Casa Tom Tom boutique hotel.
- Secondary: Eco-tourists and luxury-leaning travelers visiting Holbox.
- Tertiary: Families and small groups looking for personalized, non-crowded tour experiences.
Brand Identity
- Brand Voice: Respectful, Exclusive, Knowledgeable, Welcoming.
- Visual Style: Deep Ocean Blue, Soft Sand, Emerald Green, Crisp White.