Hometown
by Lisa's Team
FREE
lead
Overview
Many communities lack a single place to find:
- Weekend events
- Food truck schedules
- Live music
- Farmers markets
- Kids activities
Monetize through local business advertising.
Mission
Value Proposition
A single, hyperlocal calendar that aggregates everything happening in a community — weekend events, food truck schedules, live music, farmers markets, and kids' activities. No more digging through Facebook groups, town websites, and flyers. One place to find your weekend.
Target Customer
- Primary: Local residents (families, young adults, empty nesters) who want to know what's happening nearby without the hassle.
- Secondary: Local business owners who want to reach engaged, location-targeted audiences.
Revenue Model
- Local business advertising — sponsored event listings, featured placements, and banner ads for local restaurants, shops, and services.
- Premium business listings — businesses pay to keep their recurring events (e.g., weekly trivia, live music) always visible.
KPIs
- Monthly Active Users (MAU) per community
- Number of events listed per week
- Ad revenue & number of paying advertisers
- Event detail views / click-through rate on ads