SnapScoop

Value Proposition

A pooper scooper with a built-in bag compartment — grab, scoop, and seal in one motion. No fumbling for separate bags, no touching the waste, and no extra hands needed on walks.

Target Customer

Urban and suburban dog owners who walk their dogs daily and want a cleaner, more convenient way to handle waste pickup — especially those who dislike carrying loose bags or bending over awkwardly.

Revenue Model

• Hardware sale — one-time purchase of the scooper unit (with starter bag roll included)
• Refill bags — proprietary refill rolls sold online (subscription or one-off), creating recurring revenue

KPIs

• Units sold (monthly)
• Refill subscription conversion rate (% of hardware buyers who subscribe)
• Refill churn rate (monthly cancellations)
• Customer acquisition cost (CAC)
• Net promoter score (NPS) — key for a product that lives on word of mouth at dog parks